Where Did the Time Go? The Importance of Time

Time. It is our most precious resource. We never seem to have enough of it, and what we do have is in high demand!  It seems that there is always and urgent need threatening our valuable time. Get your home ready for winter! The holidays are coming! The time we have is under constant attack. Sadly, you can’t order more, have time Amazon Primed to your doorstep, or earn your way to more. The harsh reality is that we are only blessed with so much time, and when it’s gone, it’s gone. As Carl Sandberg famously recalled, “Time is the coin of our life. Only you can determine how it will be spent.”

What great food for thought! If time is our currency, what are we spending it on? Are we investing it, like the valuable commodity it is, or are we simply tossing it away? Do we get so swept up in the urgent demands on our time that we forget the important?

I signed up to run a half marathon this month and debated whether I had the time to spare. I fretted about it and even considered giving up my spot even though I had already paid for it. I didn’t think I could be away for a day when I should be working on my “to do” list. Eventually, the voice of economic reason won out and I decided since I paid for it, I was going to run it. It was the best decision I could have made. The day was warm, and the scenery was beautiful. I had a wonderful experience, enjoying fall in all its splendor. My list of things to do was still there, but it didn’t consume me because I realized while it may have seemed urgent, it wasn’t truly important.

B&W also recognizes the difference between urgent and important. We understand that life is busy. Crazy even, sometimes. Your time is valuable. There are recitals to attend, games to play, and memories to be made. We don’t want you to miss a thing! If a plumbing or heating need suddenly arises, let us help! We want to solve your urgent problems, so you can spend your time on what’s important. Our greatest compliment is when someone tells us we took a hectic day and made it peaceful, or that we solved an urgent problem and their life didn’t miss a beat. When the urgent is taken care of you have more time to focus on what is important, like family, friends, and having peace of mind.

There are always urgent circumstances that demand our time. The hard part is not letting the urgent take the place of what is important. If time truly is the coin of our life, we must be intentional about how it is spent. Investing time with loved ones always comes with reward. There are only so many ball games, school programs and family dinners we get to be a part of. Spend your coin well.